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For over 150 years, Pinkerton's comprehensive
approach to asset and brand protection has been the
solution to the threat posed by brand pirates.
Our Global Brand Protection Programmes usually incorporate
the following steps:
1. Strategic Assessment
Planning and Consulting
Consultation with the client is always the first
step in designing a proactive programme of protection
to address corporate risks. This overview includes an
assessment of the client's operations from raw material
purchase to the manufacturing process to the distribution
cycle and the handling of waste. Working together with
the client, Pinkerton is able to identify the specific
risks associated with this process.
2. Preventative Design
Following a risk analysis, it is often
possible to propose design improvements for the product
or the packaging which will reduce the risk of brand dilution.
Through strategic alliances with partners offering the
appropriate proprietary technology such as molecular tagging,
we can provide solutions which better measure adulteration
and dilution and establish proof of ownership for such
products as paints, petroleum, pesticides, perfumes, adhesives,
explosives, beverages and most other products.
3. Education and Awareness
Pinkerton develops educational and
awareness materials designed to inform employees better
about the importance of protecting your company's products
and thus the integrity of the brand. We use multimedia
and printed materials to target workplace audiences with
a sensible, informative and pro-active approach to global
brand protection. The aim is to encourage integrity and
trust amongst employees whilst empowering them to make
good decisions based on company values.
4. Authentication
Addressing such issues as counterfeiting, tampering,
brand substitution, label modification and grEy market
diversion, Pinkerton can assist clients to identify
and authenticate their products. We also provide the
technical and analytical expertise to track products
throughout the supply chain and provide the forensic
evidence necessary for prosecution.
5. Monitoring
ecommerce and Traditional Commerce
Pinkerton is well known for it's expertise in carrying
out sophisticated surveillance and undercover operations,
especially in identifying counterfeit and transhipped
products around the world. With the rapid growth of
business transactions via the Internet, Pinkerton has
responded by expanding its commerce monitoring to ecommerce.
We can help to protect property by identifying and locating
potential theft, counterfeiting, diversion and infringement
on the internet. Our monitoring capabilities assist
companies not only to track down counterfeit and grey
market product but also to conduct business intelligence,
verification of distributor product licences and prices,
monitoring auction sites. Whether through ecommerce
or traditional methods, Pinkerton quickly and cost-effectively
responds to all detected infringements.
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